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Analyzing diminishing returns to scale in marketing spend across channels on lead generation, and opportunities for reallocation of budget
Using a data set containing daily spend and leads generated by campaign for 2022 IFP open enrollment and special enrollment campaigns across 2 channels, SEARCH and PERFORMANCE_MAX, initial exploratory data analysis indicated that there may be opportunity to increase ROI under a constrained budget by re-allocating some spend from PERFORMANCE_MAX to SEARCH. Starting with a…
Read MoreFGLS versus an error correction model utilizing SAS proc autoreg
Comparison of predictions using generalized least squares, i.e. quasi-differencing on an interest rate model exhibiting first order serial correlation versus a model utilizing an error correction approach. The data set obtained was rather small, 49 annual observations on interest rates, inflation and the U.S. annual deficit (as a percentage of GDP) for the years 1948…
Read MoreOpinion piece: INFLATION
Inflation is the increase in the fiat money supply, i.e., the monetary base is inflated like a balloon, via the fed creating worthless counterfiet dollars out of thin air which debases the currency. The price increases in the economy are the result – it’s a two way trade, dollars for goods. As the dollars become…
Read MoreINVESTIGATION INTO PREDICTING MONTHLY INDEX OF INDUSTRIAL PRODUCTION
Data source: https://fred.stlouisfed.org Using monthly observations on the United States Index of Industrial Production from January 1997 to May 2020, this study compared the results of various forecasting methods to predict the behavior of the index for June 2020 to May 2021., 12 monthly forecasts. An initial regression of the index in levels on an…
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